Crafting a social media campaign for a business

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 Social Media Campaigns can be tricky for businesses. The individual in charge of this has a lot of pressure to be sure the message they are putting out to the world matches the company brand. Then they must worry about how it will be perceived by the public. Oh, and be sure there are no distasteful images or grammar mistakes. BUT be sure it's not worded in a way no one understands. 

See what I mean?


So, how would you handle a social media campaign for a large and widespread business? Take a look at some of these business profiles and see what you notice. They may or may not reappear on a test.


Twitter: Apple

Twitter: Lego

Twitter: Starbucks





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